About me

More than 15 years with guests. A new chapter in marketing.

Before learning how to attract customers through digital marketing, I spent years learning how to understand them, serve them, and build relationships with them.

Luis Rojas

My career started at a hotel front desk in Lima, Peru. It took me to the United States, to Conrad New York Downtown and Amangiri in Utah, and then to Düsseldorf, Cologne and Dortmund. Over 15 years I grew from serving guests to Front Office Manager at Courtyard by Marriott Dortmund: leading a multicultural team, tracking guest reviews and KPIs, and working with revenue and sales on upselling.

In August 2026 I made a deliberate change. I’m now studying Digital Marketing Management with AI at DCI Digital Career Institute (August 2026 – May 2027), building hands-on skills in Google Ads, Meta Ads, TikTok Ads, campaign strategy, analytics and AI tools.

The platforms are new to me; the work isn’t. A guest journey is a customer journey, a first impression is a creative hook, and guest feedback is data. I’m early in this career and say so openly, and I bring real business experience, leadership and a customer-first mindset to every project.

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